Raising Canes
Creating a digital Raising Cane’s experience that mirrors the in-person experience and is rooted in the values of the brand.
overview
challenge
Like many QSR brands, Cane’s digital presence hadn’t kept pace with its physical growth. The site felt archaic and struggled with basic utility—even finding the nearest restaurant was a chore.
approach
We set out to modernize the look and feel for a national stage, balancing a sleek, updated experience with the brand’s iconic heritage. In the process we helped Cane’s re-platform to a modern CMS and designed a modular design system that allows content editors to easily compose and curate new pages.
Success Metrics
+75% Organic Traffic +13% Location Page Traffic
Research
findings
Cane’s exceptional in-store experience and consistent food quality were driving massive brand enthusiasm, and we needed to tap into that mojo as we re-introduce them digitally.
Express our “One Love” on the website more creatively
We have a strong sense of who we are as a brand, but our digital messaging is not reflecting our focus and core values.
Keep the local feel while expanding globally
Community is a big part of our DNA - how do we scale our brand nationally and globally, while retaining our local feel?
Tell our brand story in a cohesive narrative
Our current site is too focused on it’s own story, rather than the interconnected stories of the people that make up the Raising Cane’s brand.
Integrate our digital islands
Our current site presents a fragmented user experience, out of step with modern user expectations
ideation and exploration
Consistent and cohesive digital experiences will drive usage and orders.
